Data Analytics for Everyone: Make Sense of Numbers Without the Jargon

Level: Beginner | Tags: Fundamentals · Business context · No coding

Course Description

Data isn’t just for data scientists—it’s a fundamental business language. This introductory course strips away the complex jargon and coding requirements to focus purely on data literacy. You will learn how to read, interpret, and confidently discuss data in everyday business scenarios, empowering you to contribute meaningfully to data-centric conversations.

Learning Outcomes

  • Understand foundational statistical concepts (mean, median, mode, variance) and when to use them.
  • Identify common data manipulation traps, misleading visualizations, and cognitive biases.
  • Translate basic data outputs into actionable business context and clear summaries.

Course Outline

  • Module 1: The Data Landscape: What is Analytics and Why Does it Matter?
  • Module 2: Descriptive Analytics: Summarizing the Past with Basic Math
  • Module 3: How to Lie with Statistics: Spotting Bad Data and Misleading Charts
  • Module 4: The Data Translator: Bridging the Gap Between Numbers and Business Value

Portfolio Information

Client

Andrew Lim

Category

Marketing, Business, Digital

Date

25 September 2026

Address

45 King Street, Covent Garden, London WC2E 8JW