Transition from analyzing what did happen to predicting what will happen. Designed for strategy leaders and senior analysts, this course introduces the concepts behind predictive modeling. Learn how predictive algorithms forecast sales, predict customer churn, and optimize pricing—without needing to write production code.

• Differentiate between descriptive, diagnostic, predictive, and prescriptive analytics.
• Understand the business applications of classification models (e.g., churn prediction) and regression models (e.g., sales forecasting).
• Evaluate the accuracy and business viability of predictive models built by your data science team.